You advertise your individual listings, but are you properly marketing your own services? Since you're one of about one million Realtors working in the U.S. today, you won't have much of a career if you sit back and wait until customers and clients stumble over you.
You're going to have to pull them in yourself!
The first step is to consider why you are special.
Think about all you do for your customers and clients. You may very well offer something that others don't.
For instance:
You may speak a second language. You might offer an airport pick-up service Maybe you supply your clients with photo t-shirts that advertise their listing. Perhaps you offer extensive virtual tours You might even offer advice for solving some of your clients' pressing problems - like getting their property clean and ready for sale.Does every other agent in your market do all of the same things? And if they do, do they do those things as well as you do them?
The answer is probably no. A lot of agents are trying to skim by with doing as little as possible. I know that's not you, because if you weren't trying to make a better living and a better life for yourself you wouldn't be reading articles about marketing.
Begin by making lists of the services you perform. Make one for your buyers and one for your sellers. While you're at it, highlight those tasks that are the most fun.
Other agents used to groan and roll their eyes when I said I enjoyed doing a market analysis. Most people don't, but I like playing with numbers, so I thought it was fun. I expect that made me do a better than average job. Wouldn't you agree?
You might love research... digging into County records to find all you can learn about your new listing... or about another agent's listing that your customer wants to buy.
You might love learning all about neighborhoods so you can give potential buyers a complete rundown on services and recreational opportunities available.
Certain tasks are required with the job, but your customers might not know that. The market analysis might fall into that category. What else?
Look at how your competitors are advertising. What do they stress?
Probably nothing at all! Most Realtors merely say "I'm here," without giving a customer a single reason why they should be chosen over any other agent.
That means you can advertise a service that everyone gives and still look like you're the only one offering it!
Copywriting legend tells the story of how one writer took a faltering beer brewing company to the #1 position in the U.S. merely by explaining the brewing process. It was exactly the same brewing process that everyone used, but no one else had mentioned it. While he didn't say it, the public assumed that this company was the only one to use quality materials and exacting methods such as he described.
When their sales started to skyrocket the other brewers wanted to let the public know that they used the same methods, but knew they would merely look like copycats if they started shouting "Me too!"
So here's your "assignment" for the day: First think about what you do that might be considered an extra service. Then think about what everyone does that you do exceptionally well and your competitors aren't mentioning.
Then decide how you can work those items in to your self-promotion marketing.
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